Our Story
Wayne Frier started in the manufactured home industry over 40 years ago in the small town of Live Oak, FL. Having a keen sense for customer's needs, market conditions, and product innovation, Mr. Frier became the largest independent retailer in the nation. His growth was dependent on his ability to form partnerships with trustworthy, hard-working, reliable people.   

Barry Roberson is the partner Mr. Frier chose to represent his business interest at Wayne Frier Home Center of Pensacola, LLC. Barry joined his alliance with Mr. Frier in 1997 on the gulf coast. Barry graduated from Suwannee High School in 1989 and went on as a student athlete to Valdosta State University. Barry received his B.B.A. from VSU with a minor in marketing. From there he started at ground level with the Wayne Frier organization in Gainesville, FL in sales. In one year, he was promoted to store manager and one year later offered a partnership as 50% owner of what is now Wayne Frier Home Center of Pensacola, LLC. Understanding customers' needs and developing a positive attitude among his peers were the largest contributing factors to Barry's rapid success.   
For 15 years, Barry has carried on the values in Pensacola he learned growing up in a small farming community. Hard work and honesty along with a learned business since he gained from starting at ground level in the business world has enabled Barry to grow a retail store that the Wayne Frier organization could be proud of. Though many manufactured home retailers have come and gone in Pensacola, Wayne Frier Homes remains a staple in the community serving its citizens with dependable products and reliable service now and for years to come.      
Wayne Frier Home Center proudly serves the Milton, Gulf Breeze, Fort Walton Beach & Pensacola areas
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